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公司季报点评：23Q1业绩高增符合预告，数据资产积累深厚，AI新技术助力打造营销新趋势
23Q1利润高增长，业绩符合此前预告区间。公司近期发布2022年年报，2022年收入同比增长58.30%为56.53亿元，归母净利润同比增长45.82%为7.36亿元，扣非归母净利润同比增长8.52%为5.02亿元，顺利完成股权激励目标。同时，公司发布23Q1财报，23Q1实现营业收入9.31亿元，同比增加4.03%，实现归母净利1.41亿元，同比增长134.71%，扣非归母净利润为0.84亿元，同比增长42.32%，符合此前预告区间，23Q1利润高增长主因公司顺利推进央视专题节目、电信运营商、金融、头部汽车品牌等客户的广告投放和品牌传播业务，且场景活动业务、校园媒体社会媒体投放业务稳定执行，另外所投企业巨子生物也带来了投资收益。
汽车行业发展战略持续推进。22年公司顺利拓展存量用户的增量营销预算，同时开拓汽车行业新业务机会，在22Q4成功中标了营销预算规模较大的头部汽车客户一汽奥迪、一汽大众、捷达，持续拓展大客户矩阵；且公司线上线下多场景业务同步开展，公司、机场、校园媒体等线下高毛利业务随23年场所出入限制解除、经济复苏有望迎来增长。公司此前推出股权激励业绩考核目标23/24年归母净利润分别为10/13亿元，公司已连续三年均达成股权激励目标利润，我们认为23/24年达成依旧可期。
数据资产积累深厚，AI新技术助力打造营销新趋势。公司通过有效结合对不同行业客户在整个营销链条中的海量创意历史数据资源、广告创意表达、投放效果监测及反馈等形成的丰富的案例经验数据库，深度践行数字经济时代以数据资产作为重要生产要素，与科大讯飞签订战略合作协议，双方将在AI赋能提升营销能力、共同开发基于下一代人工智能技术的多模态智能营销工具等领域展开合作。我们认为，该合作有望运用公司在客户资源、专业数字营销经验、创意传播服务等方面的资源优势，和科大讯飞在AI领域的技术和产品优势，节约成本的同时提高内容营销的效率和效果，有利于公司不断积累积累新技术的应用经验，满足客户在新型营销场景中的多样化营销需求，同时强化公司营销能力、拓展营销边界，优化公司商业模式。
盈利预测。我们预计公司2023-2025年EPS分别为10.41、13.40和16.37元/股。参照可比公司，考虑公司头部客户优势和高于同业的盈利能力，我们给予公司2023年25-30倍动态PE，对应合理价值区间为260.30~312.37元/股，维持公司“优于大市”评级。
风险提示。行业增速不及预期；媒体采购成本上升；广告主预算缩减。
